We're a holistic brand development house.

Our stimulus is ethical well-being, so we help build brands that want to grow being mindful of themselves and others.

Our goal is to help build positively impactful brands that are strongly connected to nature and support their journey towards sustainable innovation.

Bonethica applies holistic branding approach and offers a mindful way to brand clarity, ethical brand management and smart leadership under one development house. We bring structured guidance, essential tools, creative and nurturing solutions to develop mindful strategies and aesthetics for your meaningful progression.

 

We Believe,

Sustainability Goals Need A Holistic Approach. 

Our Method & Process.

We apply methods and processes that stimulate human senses and help to think deeper, calmer and come across more authentic thoughts and conversations.

Our engaging methods and stimulating infrastructure allows to mindfully come to decisions for ethical brand management and leadership, sustainable growth and brand image satisfaction. Collaboration process helps to rebalance considering the whole body of a business and its function, impact and culture internally and outside of the company. We are flexible to the client’s location and can do either physical or virtual collaboration, constructing both processes in a way to achieve the same result.

 
  • Holistic brand nurturing practises captured in an aesthetic up-close photograph of an olive tree trunk.

    Nurturing Solutions

    We embody brands as an ever growing living objects that need to be nurtured. Through holistic brand care, we help you to connect with yourself, your business or workplace and the outside world to build sustainable business with tight bonds.

  • An open laptop on the office desk, screen showing a few pages of digital brand workbook developed by Bonethica.

    Engaging Practice

    We have carefully developed an engaging practice that focuses on individual brand analysis and helps our clients to connect with their brand through facts, plans, imagination, emotions, creativity and morals, to guide the project in the right direction.

  • Relaxing, holistic approach branding workshop environment with linen floor pillows, notebook, herbal tea and plants.

    Eye-opening Workshops

    We give our clients opportunity to tell stories, wonder, search, remember and finally, connect with their unique brand. It’s an experience that leads to the realisation of ideas that were underneath the surface of the mind, and complements regular analysis and research through discussion and creative exercises.

  • Branding process with relaxing wild greenery view of different plants from above: fern, nettle and more.

    Stimulating Environments

    We let our human senses to influence our thought process and behaviour in individually stimulating environments, for the most authentic outcome. This method helps to connect on physical, spiritual and mindful level, enhancing the collaboration process.

  • Natural wooden branch cracked in the middle, aesthetically filled with small amber stones, photographed in the shadowy background.

    Connecting with Nature

    We guide businesses in strengthening its relationship with nature by focusing on reaching deeper levels of sustainability performance through nature connectedness and biomimicry. Strategic and practical sessions help embody sustainability through nature-based organisational solutions.

  • Minimalist, sustainable production brand studio space with photography lights and stands, recycled paper and eco creative materials.

    Eco-Creative Space and Materials

    We believe in realistic smart minimalism. Saving our planet’s resources, we are committed to sustainable production methods. Therefore, carefully balance digital use and print, use FSC®-certified recycled paper and materials that serve more than one purpose, are recycled or pre-owned.

  • Brand development session in a minimalist still life aesthetic of an up-close green glass sand clock.

    Balanced Schedule

    We help to reach deliberate solutions by setting a balanced project pace to create harmonic experience with a chance to detach, reflect and increase productivity for upcoming sessions.

Work Ethics & Commitment.

 

We want to influence the world by leaving a positive footprint. Therefore, it is important for us to maintain a healthy relationship between humans, animals and the environment, create opportunities and build support systems.

  • Ethical Branding.

    We are committed to building purpose driven brands that positively impact the society and the planet, and strongly believe in their ethical brand system and nature.

  • Holistic Approach.

    We perceive entrepreneurs, businesses, natural environment, animals, and people as one and whole organism, moving forward facing direction.

  • Sustainable Innovation Support.

    We encourage collective growth through nature connectedness, sustainability and innovation, supporting forward-thinking entrepreneurs, start-ups and their businesses.

Meet The Founder.

 

Rugilé
Juodzbalyte

FOUNDER, BRAND STRATEGIST, CREATIVE, HUMAN-NATURE & BUSINESS RELATIONS CONSULTANT

 
 

“My mission is to create a company that cares in a holistic way to inspire achievers to believe in themselves and help their positive businesses grow, so the world can change for the better.”

 
A portrait of Bonethica founder and creative director - Rugile Juodzbalyte dressed in white blouse and green leaf pattern jacket, standing in the light grey background.

Academic Qualifications and Professional Focus.


Master of Business Management: Business Sustainability Management 2023-present

Postgraduate Academic Qualifications:
Neuroscience 2024
Nature and Forest Therapy 2023
Editorial Styling & Creative Direction 2019
Graphic Design 2019

Bachelor of Arts: Songwriting 2018

Areas of Concentration:
human-nature and business relations, brand strategies, ecopsychology, entrepreneurial psychology, neuroaesthetics, sustainability

Note from the Founder.

Nature is my tranquillity and creativity is my force. 

My mission is to create a company that cares in a holistic way to inspire achievers to believe in themselves and help their positive businesses grow, so the world can change for the better.

The idea of Bonethica came with disciplines and the lifestyle I was developing while living in Central London. The city formed me into a grounded and visionary adult with a goal to build an impactful company. I have met many influential, creative and recognised artists, teachers, entrepreneurs and brands. Learned the wisdom in true stories from pure experience, fortune and failures, engaged in companies leadership and employee relationships, work ethics and sustainability concepts.  

Once I have started analysing the sustainable business marketplace and testing the waters, I have found many ambitious start-ups. However, I noticed that quite often they had gaps in the consistent brand image management. Experience influenced me to grow with the concept of Bonethica further, and find the most effective ways to help today’s achievers thrive, feel balanced and connect with their purpose and nature.

R.