Strategy

We provide holistic approach personal and business brand strategy development services with engaging methods, stimulating infrastructure and personalised workshops. Collaborative sessions are designed to help you reach brand clarity and mindful understandings. Fully formed strategic statements then, can be captured in your personal Brand Book together with brand Identity & Aesthetics.

 

Brand Nature, Biography & Product

Brand Ethics

Sustainability

Purpose, Mission, Vision

Promise, Message, Slogan

Brand Value System and Characteristics

Brand Positioning

Project in Conversation.

Reda Paula

BRAND & VISUAL STRATEGIES I CONTENT PRODUCTION I BRAND CONSULTANCY

A brand book for a sustainable fashion brand Reda Paula developed by a holistic brand development house - Bonethica.
Still life blur aesthetic of turning pages of a brand book developed by a a holistic brand development house - Bonethica.
 

“Having a personal brand strategy book helped to see a clear vision where Reda Paula want to be and how to achieve it.”

– Reda Paulauskė, the founder of Reda Paula

Fashion designer Reda Paulauskė on what it’s like to run a sustainable business and how our recent brand development project has influenced her brand — Reda Paula.

Our Method & Process

  • Holistic brand nurturing practises captured in an aesthetic up-close photograph of an olive tree trunk.

    Nurturing Solutions

    We embody brands as an ever growing living objects that need to be nurtured. Through holistic brand care, we help you to connect with yourself, your business or workplace and the outside world to build sustainable business with tight bonds.

  • An open laptop on the office desk, screen showing a few pages of digital brand workbook developed by Bonethica.

    Engaging Practice

    We have carefully developed an engaging practice that focuses on individual brand analysis and helps our clients to connect with their brand through facts, plans, imagination, emotions, creativity and morals, to guide the project in the right direction.

  • Relaxing, holistic approach branding workshop environment with linen floor pillows, notebook, herbal tea and plants.

    Eye-opening Workshops

    We give our clients opportunity to tell stories, wonder, search, remember and finally, connect with their unique brand. It’s an experience that leads to the realisation of ideas that were underneath the surface of the mind, and complements regular analysis and research through discussion and creative exercises.

  • Branding process with relaxing wild greenery view of different plants from above: fern, nettle and more.

    Stimulating Environments

    We let our human senses to influence our thought process and behaviour in individually stimulating environments, for the most authentic outcome. This method helps to connect on physical, spiritual and mindful level, enhancing the collaboration process.

  • Natural wooden branch cracked in the middle, aesthetically filled with small amber stones, photographed in the shadowy background.

    Connecting with Nature

    We guide businesses in strengthening its relationship with nature by focusing on reaching deeper levels of sustainability performance through nature connectedness and biomimicry. Strategic and practical sessions help embody sustainability through nature-based organisational solutions.

  • Minimalist, sustainable production brand studio space with photography lights and stands, recycled paper and eco creative materials.

    Eco-Creative Space and Materials

    We believe in realistic smart minimalism. Saving our planet’s resources, we are committed to sustainable production methods. Therefore, carefully balance digital use and print, use FSC®-certified recycled paper and materials that serve more than one purpose, are recycled or pre-owned.

  • Brand development session in a minimalist still life aesthetic of an up-close green glass sand clock.

    Balanced Schedule

    We help to reach deliberate solutions by setting a balanced project pace to create harmonic experience with a chance to detach, reflect and increase productivity for upcoming sessions.

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