BONETHICA launches its holistic brand development house website for Earth Day to  mark a start towards a meaningful and positive vision pursuit for the planet: purpose driven and forward-thinking society and businesses on a healthier planet.

Every year April 22nd marks the celebration of the Earth Day. Although, we could argue some people and businesses celebrate it everyday. We see people practise eco-living, and companies turn towards more and more sustainable solutions. Earth Day is a chance to invite more people to experience raw and beautiful wildlife, it is also a day to raise awareness of the environmental problems and its effects and potential dangers. Ghandi said — ‘Be the change you wish to see in this world.’ Remembering his words, we chose to launch Bonethica website for the Earth Day. This special day symbolises our start towards a meaningful and positive vision pursuit: purpose driven and forward-thinking society and businesses on a healthier planet. 

”We perceive everything as a one living organism, all connected and each one, depending on the other to thrive.”

Bonethica is a place for achievers who want to progress mindfully. We perceive everything as a one living organism, all connected and each one, depending on the other to thrive. So, our mission is to provide a house for sustainable innovative and positively impactful brands, offering brand development services from management consultations, strategy to visual content that bring clarity for brand essence, aesthetics and performance. Bonethica applies holistic approach: we want our clients to connect with their business on a greater level using methods and processes that stimulate human senses and help to think deeper, calmer and come across more authentic thoughts and conversations. Our belief system is build on five main values:

IMPACT — we want to influence the world by leaving a positive footprint.

MINDFULNESS — our principle is to guide brands to clarity and mindful solutions.

PROGRESS — we believe that progress leads to success and growth, and sustainable solutions needs holistic approach.

ENVIRONMENTAL ETHICS — it is important for us to maintain a healthy relationship between humans, animals and the environment.

AESTHETICS — we value creative work that is pleasing to the eye and has a distinct meaning.

Celebrating Earth Day, Bonethica is doing a few activities we suggest you to join and be a part of the positively impactful crowd too.

Go Out in Nature. Take a walk, bike or a bus ride to your nearest green spot: near the river, in the forest or a park. Take a still moment and observe your environment. Try to connect with the wildlife around you. Notice the colours and shapes of the trees and plants, how the wind is moving ways through everything, how the water flows as an infinite force. Breath in and out a few times. Smell the air, the trees, the flowers. Listen to the birds, how many different sounds you can hear. Give out gratitude to the Earth by saying (in your head or out loud) five things you love the most about nature and its habitat. And enjoy your walk!

Contribute to a Good Cause = Plant a Tree. After that magical feeling of walking in the nature, you can give back to the Mother Earth by planting trees. Deforestation is a huge problem right now but trees play a significant role for Earth’s health. Forests are important for our water systems to be purified, to maintain world’s land-based biodiversity, to clean the air, to protect us from natural disasters and even produce life-saving medicines. There’s a few ways you can give back:

• Join Earth Day movements happening in your country or local area. In Lithuania people can participate in Nacionalinis Miškasodis (National Forest-Planting) and help planting trees across the country or choose an area close to where they live. Action like this has a goal to plant a record number of 2 million new trees this year. Also, it gives you a chance to connect with nature and follow the journey of how your tree is growing.

• Support non-profit organisations, by making a donation to plant a tree or a few. One Three Planted for example, focuses on global deforestation in over 43 countries. Every dollar plants one tree. You can see the regions where the tree planting projects are taking place and choose which one you want to donate to. The charity is also open to work with business partners who want to improve their sustainability efforts. We, as a holistic brand development house, hope to grow to a point that we can be a part of such type of innicatives as well in the near future.