Exploring Paludiculture and Sustainable Branding Opportunities
On March 12 2025, Bonethica’s founder and brand strategist Rugilė Juodžbalytė participated in the conference “Saugome pelkes mūsų bendrai ateičiai” (Protecting The Wetlands for Our Common Future) organised by Pelkių atkūrimo ir apsaugos fondas (Foundation for Peatland Restoration and Conservation) and LR Seimo aplinkos apsaugos komitetas (Committee on Environment Protection). One of the goals of the conference was to present an environmental position on the issue of wetland restoration to environmentalists in response to the European Union's Nature Restoration Regulation that Lithuania is committed to. The conference presentations and discussions reminded us of one of the past Bonethica’s projects in exploring paludiculture (pelkininkystė) and sustainable branding opportunities.
What are our reflections?
Pleased to hear more about the subject and for important reasons, at the important institution – The Seimas The Republic of Lithuania. Maybe hoped for scientists, land farmers, product developers and investors in networking discussions, and to find ways for collaborations but there will be next time, the position was stated and the sustainable direction introduced. Also, pleased to have the subject come up again for us to reflect to Bonethica’s portfolio.
Paludiculture (wet farming) stands in connection with one of Bonethica’s values – sustainable innovation. This sustainable method in production of fast-growing material for natural paper has allowed us to realise sustainable branding project.
“Developing a visual design strategy for print, the brand was positioned to use
“paper from nature”,
imperfect, natural.”
In 2023, Bonethica helped to launch holos SODAI – natural landscape design practise that builds, re-creates sustainable natural environment designed to function holistically with the environment, humans, and wildlife.
Developing the brand'’s visual design strategy for print, the company was positioned to use “paper from nature”, imperfect, natural. We found a supplier that is making paper from harvested common reed (wetland plant) and we began tests printing on the material in finding the right shades and tones. Result met our expectations. The emotion we wanted to deliver was transmitted through product design and completely reflected the brand’s DNA.
The project opened our mind to one more pioneering method in holistic brand development at Bonethica. It’s our mission to help support businesses that create with other species in mind, definitely.